DOI
10.9781/ijimai.2020.06.001
Abstract
Affiliate systems are a crucial piece of today’s online advertising. In affiliate systems, web traffic is directed from certain sites displaying ads to the websites of those company whose products or services are advertised. The way in which these ads are monetized is diverse and can respond to different models. In many cases, affiliates establish a cost based on impressions (displays of the ad) or on clicks. However, more intricate models are becoming widespread, such as the cost per action, where the affiliate incomes are due to the users
Source Publication
International Journal of Interactive Multimedia and Artificial Intelligence
Recommended Citation
Gómez, Alejandro Baldominos; López-Sánchez, J. L.; and Acevedo-Aguilar, M.
(2020)
"Blockverse: A Cloud Blockchain-based Platform for Tracking in Affiliate Systems,"
International Journal of Interactive Multimedia and Artificial Intelligence: Vol. 6:
Iss.
3, Article 10.
DOI: 10.9781/ijimai.2020.06.001
Available at:
https://ijimai.researchcommons.org/ijimai/vol6/iss3/10
