Editor’s Note. Towards an Intelligent Society: Advances in Marketing and Neuroscience

Authors

Francisco Mochón
Alejandro Baldominos Gómez

DOI

10.9781/ijimai.2019.07.005

Abstract

This Special Issue focuses in cases that explore the relationship between Artificial Intelligence and marketing, as well as neuroscience. AI can be combined with specific neuroscience techniques to achieve a more successful and profitable neuromarketing. For this Special Issue, we have found that descriptions of successful use cases are highly valuable to help researchers identify fields where novel applications of AI can enhance the outcome of digital marketing and neuroscience.

Source Publication

International Journal of Interactive Multimedia and Artificial Intelligence

Recommended Citation

Mochón, Francisco and Gómez, Alejandro Baldominos (2019) "Editor’s Note. Towards an Intelligent Society: Advances in Marketing and Neuroscience," International Journal of Interactive Multimedia and Artificial Intelligence: Vol. 5: Iss. 6, Article 1.
DOI: 10.9781/ijimai.2019.07.005
Available at: https://ijimai.researchcommons.org/ijimai/vol5/iss6/1